Career & Selected Achievements
Chronology, role scope, and notable outcomes across London, Singapore, and Bangkok.
American Express
Worked in Business Strategy, building early foundations in structured problem-solving and strategic execution within financial services.
- Focused on strategic planning and business model execution priorities.
- Built practical operating discipline used across later transformation roles.
RBS Group
Worked in Corporate Banking transformation, specifically across CRM and Business Intelligence programmes.
- Designed business architecture for CRM and BI transformation workstreams.
- Supported programme delivery across complex institutional banking environments.
Standard Chartered Bank
Led CRM and Business Intelligence architecture work for the Global Corporate Bank.
- Aligned business and system architecture with global corporate banking needs.
- Drove transformation priorities across data, CRM, and intelligence workflows.
OpenDNA
Led product direction for hyper-personalisation technology spanning deep tech and machine learning applications.
- Owned product strategy and roadmap across advanced personalisation capabilities.
- Bridged commercial priorities with machine learning product execution.
Baxnet Technologies
Building products and systems across wealth-tech, AI applications, and trust-centric user workflows.
- Selected achievement: launched and operates multi-site production stack (Astro + AWS + GitHub OIDC).
- Selected achievement: add one core product, customer, or market outcome.
GoUpscale
Leads technology for a wealth management software business focused on increasing client engagement.
- Owns product and engineering direction for client engagement tooling.
- Builds systems that help wealth teams improve communication and retention.
Profile Facts (For Media/Research)
- Current focus: wealth + technology products and operating systems.
- Current bases: Singapore and Bangkok.
- Background spans American Express, RBS Group, Standard Chartered, and OpenDNA.
- Founder roles: Baxnet Technologies and GoUpscale.
- For outreach: use LinkedIn.