About

Builder across wealth systems and technology businesses.

I build products and operating systems where financial logic and technical execution intersect. This site documents what compounds, what breaks, and what I keep refining.

Portrait of Ben Backx

Career & Selected Achievements

Chronology, role scope, and notable outcomes across London, Singapore, and Bangkok.

American Express logo

American Express

London · Business Strategy

Worked in Business Strategy, building early foundations in structured problem-solving and strategic execution within financial services.

  • Focused on strategic planning and business model execution priorities.
  • Built practical operating discipline used across later transformation roles.
RBS Group logo

RBS Group

London · Business Transformation · Business Architect

Worked in Corporate Banking transformation, specifically across CRM and Business Intelligence programmes.

  • Designed business architecture for CRM and BI transformation workstreams.
  • Supported programme delivery across complex institutional banking environments.
Standard Chartered logo

Standard Chartered Bank

Singapore · Business Transformation · Business Architect

Led CRM and Business Intelligence architecture work for the Global Corporate Bank.

  • Aligned business and system architecture with global corporate banking needs.
  • Drove transformation priorities across data, CRM, and intelligence workflows.
OpenDNA logo

OpenDNA

Singapore · Chief Product Officer

Led product direction for hyper-personalisation technology spanning deep tech and machine learning applications.

  • Owned product strategy and roadmap across advanced personalisation capabilities.
  • Bridged commercial priorities with machine learning product execution.
Baxnet Technologies logo

Baxnet Technologies

Singapore · Founder · Current

Building products and systems across wealth-tech, AI applications, and trust-centric user workflows.

  • Selected achievement: launched and operates multi-site production stack (Astro + AWS + GitHub OIDC).
  • Selected achievement: add one core product, customer, or market outcome.
GoUpscale logo

GoUpscale

Bangkok + Singapore · Chief Technology Officer · Current

Leads technology for a wealth management software business focused on increasing client engagement.

  • Owns product and engineering direction for client engagement tooling.
  • Builds systems that help wealth teams improve communication and retention.

Profile Facts (For Media/Research)

  • Current focus: wealth + technology products and operating systems.
  • Current bases: Singapore and Bangkok.
  • Background spans American Express, RBS Group, Standard Chartered, and OpenDNA.
  • Founder roles: Baxnet Technologies and GoUpscale.
  • For outreach: use LinkedIn.